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The California Walnut Commission (CWC) is strengthening its presence in Germany by bringing in fresh, local expertise: Green Seed Germany and Spoonful F&B Marketing will take on key responsibilities in the German market with immediate effect.
The California Walnut Commission (CWC) will launch a new digital campaign in Germany starting in late May, aimed at increasing brand awareness and driving retail sales of California walnuts.
The California Walnuts logo stands for quality, origin, and trust – but many don’t realize that manufacturers, processors, and retailers using California walnuts can use the logo free of charge.
The California Walnut Commission (CWC) will be attending this year’s PLMA trade show in Amsterdam.
In the midst of favorable growing conditions, California walnut growers are reporting outstanding early-season conditions that point to a positive outlook for the 2025 crop, according to industry experts monitoring the state’s orchards.
The California walnut harvest season has wrapped up. Due to irregular weather during last winter and spring, the total volume for the 2024 harvest will be approximately 526,000 MT, with a carry- in of 86,000 MT; however, overall quality for the ...
Walnuts can play an important role in the search for new sources of protein for the production of innovative foods. Stefan Wagemans, R&D Manager of the Plant-based Unit at Bösch Boden Spies, presented new concepts with walnuts at the conference in his ...
The California walnut industry was represented with its own booth at the Food Ingredients Europe (FiE) in November. For over 35 years, FiE has been one of the world’s leading trade shows for food processing. Around 25,000 suppliers, buyers, as well as ...
Under the title “Cooking with walnuts: natural, versatile, delicious”, visitors to the website will find vegetarian and vegan recipes that are perfect for quick, everyday cooking. Plant-based recipes are also a trend among REWE customers.
The brain uses about one-fifth of our energy. That’s why it’s important to maintain a balanced diet. Foods that help sustain or even boost brain performance are referred to as brainfood. California walnuts, rich in plant alpha-linolenic acid (ALA) ...
In the second half of 2024 the California walnut industry will participate in the important leading trade fairs to reach its core target groups with messages about the power nut from the US sunshine state.
In August a new marketing campaign on the theme of California Summer shows its audience that walnuts are the perfect summer ingredient.
On Walnut Day on May 17, a large-scale restaurant promotion with Germany's top tarte flambée restaurant chain Le Feu produced impressive results. A menu special with four walnut tarte flambées achieved more than 200,000 contacts.
The California walnut industry developed a new guide for handling and storage. Compact product knowledge on the quality and shelf life of California walnuts.
Impressive results were achieved by effective marketing campaigns in the first quarter. The POS campaign "Healthy breakfast with California walnuts" at #1 Dutch retailer Albert Heijn led to a significant increase in sales.
Walnut Day has been marked on May 17 for more than 60 years. Therefore, during the month of May we will celebrate California walnuts on several channels like social media, online and in the gastronomy sector.
The spotlight was on "Plant-based innovation with California walnuts" at the Innovation Day, where the California walnut industry welcomed industry experts to the Food Harbour Hamburg.
Ideal weather conditions have contributed significantly to the outstanding quality and bright color of this year's crop.
Walnuts are at the top of the Whole Foods trend list for 2024.
All good things come in threes – this motto held true once again for the global “Power of 3” campaign in spring, which used numerous PR, advertising, and promotional activities to bring California walnuts to consumers’ attention and thus ...
